Short answer
Shopify B2B with Microsoft’s Business Central connector suits businesses with simple pricing that also sell to consumers. A dedicated ordering portal suits trade suppliers whose customers each have their own prices, buy on account against credit limits, or collect from different locations, because it reads those rules straight from Business Central.
What does Shopify B2B offer?
Shopify includes B2B features such as company accounts, price lists and payment terms. Check which Shopify plan you need for them. Microsoft offers a Shopify connector for Business Central that syncs items, customers and orders.
How do they compare for trade selling?
| Shopify B2B + connector | Dedicated ordering portal | |
|---|---|---|
| Customer pricing | Mapped into Shopify price lists | Read from Business Central price lists and discounts |
| Credit limits | Limited, often handled outside the store | Checked against Business Central before ordering |
| Stock by location | Possible with location mapping | Shown for the location that serves each customer |
| Consumers too? | Yes, one store for both | Focused on trade; can run alongside a store |
| Account self-service | Order history | Orders, posted invoices, statements and balances |
How do you decide?
- List how your customers are priced today.
- Check how many buy on account against credit limits.
- Decide whether you sell to consumers as well.
- Ask each option to demo your three hardest pricing scenarios.
Where does ordern fit?
ordern is a Business Central B2B portal built for trade from the start. If Shopify B2B is the better fit for you, we’ll say so.