AI-powered platform
Made in Australia · Built for global business
B2B eCommerce for manufacturers worldwideB2B eCommerce for manufacturers that sell to trade.
Sell direct to trade buyers, dealers and contractors without adding sales staff. ordern puts your full catalogue online, shows each customer their own pricing, and sends every order straight into your ERP, ready for production and dispatch.
- Built on your ERP
- Spec-heavy catalogues done properly
- Made in Australia for global business
Integrated with the ERPs growing businesses run on
- AI PoweredAI drafts product content, powers plain-English search and suggests related products.
- Cloud-nativeA modern, API-first architecture that connects cleanly to your ERP.
- Highly secureRole-based access, encryption in transit and at rest, data hosted in your region.
- Built to scaleFrom your first trade customers to thousands of SKUs, accounts and locations.
Why manufacturers struggle to sell online
The product is complex, the pricing is negotiated, and the catalogue information lives in spec sheets and people’s heads. A retail store template was never going to fit.
Sizes, finishes, dimensions and ranges multiply into thousands of SKUs that need to make sense to a buyer.
Specs, installation guides and compliance documents exist, but not in a form a website can use.
Dealers and trade accounts each have their own pricing, so a single online price list doesn’t work.
Purchase orders arrive as attachments and get re-keyed into the ERP, delaying production.
How ordern helps manufacturers sell direct to trade
Your ERP stays the source of truth. ordern turns it into a catalogue and ordering platform your customers can use without calling you.
Catalogue in weeks, not years
AI drafts descriptions and specifications from your existing spec sheets and brochures. Your team reviews and approves.
Products that make sense
Variations grouped into product families, with size, finish or range chosen on one page.
Orders ready for production
Orders land in your ERP directly, with PO numbers and required-by dates captured at checkout.
Built for manufacturing catalogues
CatalogueDeep and technical
- Spec sheets, manuals and videos on every product
- Made-to-order ranges and quote requests
- Search by code, name or plain-English description
- …and more
Trade sellingPriced for each customer
- Customer and dealer pricing from your ERP
- Public catalogue, prices for signed-in customers only
- Pay on account or by card
- …and more
ordern connects to Business Central, MYOB Acumatica, NetSuite, SAP Business One and other ERPs. See all ERP integrations.
Frequently asked questions
Can manufacturers sell to trade and still hide prices from the public?
Yes. Anyone can browse your catalogue and download product information, but only signed-in customers see pricing and can place orders. Public visitors can request a quote instead.
Our product information is mostly in PDFs. Is that a problem?
No. AI drafts product descriptions, features and specifications from your existing spec sheets and brochures, and your team reviews everything before it goes live.
Can we handle made-to-order products?
Yes. Made-to-order ranges can sit alongside stocked lines, with quote requests where a price needs to be confirmed first.
Which ERPs do you integrate with?
Connectors are already built for Microsoft Business Central, MYOB Acumatica, Oracle NetSuite and SAP Business One. For other ERPs with an API, we build the connector during your project.
From the blog
Let’s look at how your trade customers order today.
- No obligation
- Online, in your time zone
- Shown against a catalogue like yours
- Made in Australia for global business
We’ll walk through your catalogue and ordering process, show you ordern with a catalogue like yours, and tell you plainly whether there’s a case for change.
Form not loading? Email hello@ordern.io or call +61 2 9829 9881.