AI-powered platform
Made in Australia · Built for global business
Distributor eCommerce platform and customer portalB2B eCommerce for distributors and wholesalers.
ordern gives distributors and wholesalers an online ordering platform and customer portal in one. Customers see their own prices and live branch stock, reorder their regular lines in seconds, and manage their account without calling your counter.
- Live stock by branch
- Built on your ERP
- Made in Australia for global business
Integrated with the ERPs growing businesses run on
- AI PoweredAI drafts product content, powers plain-English search and suggests related products.
- Cloud-nativeA modern, API-first architecture that connects cleanly to your ERP.
- Highly secureRole-based access, encryption in transit and at rest, data hosted in your region.
- Built to scaleFrom your first trade customers to thousands of SKUs, accounts and locations.
Where distributors lose time every day
Thousands of SKUs, different prices for different customers, and stock spread across branches. Every one of those becomes a phone call when customers can’t check for themselves.
Counter and phone staff check stock by branch for customers all day.
Reps look up customer pricing agreements before they can answer a simple question.
Regular customers order the same lines repeatedly, and someone keys them in each time.
Accounts staff dig out invoices and statements that customers could download themselves.
A distributor portal your customers will use
Distributor portal software only works if it’s faster than calling. ordern is built around the way trade customers actually reorder.
Quick order from their regulars
Each customer’s usual lines at their usual quantities, ready to order from a phone on site.
Stock they can trust
Live stock at the branch that serves them, with click and collect or delivery to site.
Account self-service
Every order, invoice and statement in one place, however the order was placed.
Quick order, built for repeat buyers
Their regulars, one tap away
Most wholesale orders are repeat orders. Quick order opens on each customer’s most-ordered lines, set to the size and quantity they usually buy.
…and more, shown in your walkthrough.
Built for wholesale and distribution
OrderingFast, accurate, repeatable
- Customer pricing from your ERP
- Live stock by branch and warehouse
- Click and collect or delivery to site
- …and more
Your teamLess phone time
- Reps and counter staff can order for customers
- Orders land in your ERP directly
- Power BI reporting on online adoption
- …and more
ordern connects to Business Central, MYOB Acumatica, NetSuite, SAP Business One and other ERPs. See all ERP integrations.
Frequently asked questions
What is a distributor eCommerce platform?
It’s an online ordering platform built for businesses that sell to trade customers on account. Unlike a retail store, it shows each customer their own prices, live stock by branch, and their order and invoice history.
Can customers see stock at their local branch?
Yes. Stock levels come from your ERP by branch and warehouse, so customers can choose the branch that has stock and collect the same day.
Will our counter and phone staff still be able to take orders?
Yes. Staff can order on behalf of any customer, with that customer’s pricing, and customers see those orders in their portal too.
Can ordern be our wholesale ordering portal?
Yes. ordern is B2B eCommerce for wholesalers and distributors: a wholesale ordering portal where trade customers order at their own prices, check stock by branch and reorder their regular lines.
Is this suitable for wholesalers with thousands of SKUs?
Yes. ordern is built for large, deep catalogues, with product families, search by code or description, and AI-drafted content to fill the gaps.
From the blog
Let’s look at one week of your order emails.
- No obligation
- Online, in your time zone
- Shown against a catalogue like yours
- Made in Australia for global business
That’s usually all it takes to see what this is worth. We’ll show you ordern working against a catalogue like yours and tell you plainly whether there’s a case for change.
Form not loading? Email hello@ordern.io or call +61 2 9829 9881.